Guy Simpkin
Esher, SRY (UK)
Role(s):
C-Level Executive (CEO, CFO, etc.)
PowerPlay Golf
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Startup
Location:
Esher
Industry:
Sports/Recreation
Year Founded:
2007
Number Employees:
1-10 people
Description:
PowerPlay Golf is an exciting new format for golf played on any existing course, using the same equipment and under the same rules. The format is supported by games governing bodies, leading agents and media. Played over 9 holes with two flags in each green it provides an enhanced risk / reward element appreciated by golfers under a dynamic scoring structure which has a special shootout feature for televised events. The business model centres on licensing clubs and players globally and attracting them through marketing and promotion via official competitions and televised events. IP is protected. Global distribution is via enfranchised agents. Players will register as members of PPG to earn PPG $s against their scores which can be converted to discounted merchandise and products whilst allowing them to slice and dice the underlying world ranking statistics and create friends leagues. The database will also be exploited.