Griffin David
Marina del Rey, CA (USA)
Role(s):
Founder/Owner/Principal
Oxygenfit Inc.,
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Startup
Location:
Marina de Rey
Industry:
Recreation
Year Founded:
2007
Number Employees:
1-10 people
Business Stage:
Mature
Entity Type:
"C" Corporation
Description:
Oxygenfit is a unique fitness lifestyle brand providing an extensive line of high quality, portable, and easy-to- use fitness products, visuals, and content specifically for women.
Oxygenfit’s management team has over 80 years of combined experience in the fitness product industry. Led by David Griffin and Robert Reiff, the management team brings a collective base of knowledge, skill, and experience. Encompassing business development and strategy, fitness product design and development, education, personal fitness training techniques, commercial/home fitness product sales and marketing, and television and multimedia programming they have the skills and track record to capitalize on the growing market.
Oxygenfit is in a position to help educate the market on all aspects of fitness, establish new standards in fitness. By making exercise accessible everywhere, and providing high quality, affordable and portable fitness products women will be motivated to use to sculpt their bodies and instill healthy habits while enjoying an aesthetically pleasing workout experience, any time, any place. Additional capital will help Oxygenfit realize these goals while leveraging the current market trends.
The target audience for Oxygenfit products is the health conscious, fitness minded, college-educated, professional woman who values looking good and staying fit and is between the ages of 25 – 45. That being said, the products can be used by women of all ages, including high school students and retirees. While men can use the products, the products and supporting workout materials have been designed for a women’s physiology.
A highly conservative estimate of the market potential for Oxygenfit products is $303 million. This estimate is based on only 6% of the target audience purchasing $50 worth of product. Traditionally the product has only been sold over the Internet.