Greg Preston
Marysville, OH (USA)
Role(s):
Founder/Owner/Principal
Aquatecs
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Startup
Location:
Marysville
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
1-10 people
Description:
We seek to fill a niche in our area for a company that provides installation and service of high quality home water treatment systems at competitive prices. We plan to operate with very low overhead, and maintain affordable solutions for our customers. (Example: Many companies offer water softeners installed for $2200.00 - $5000.00.) We will be offering comparable systems installed for $1200.00 - $1900.00. We will offer bank financing and rental options to our customers.
We plan to operate within a 3-county area and have several years of experience working for our LARGER competitors.
After years in the business, and leaving homes whose owners were unwilling/unable to purchase these higher priced systems, we have chosen to offer our product to these customers by direct marketing & word-of-mouth.
One of our founders has many years sales experience in the wholesale plumbing industry and we have devised a plan to "partner" with the local plumber. We have 3 programs available to gain expert lead referrals from these business owners and remove their risk by either selling our products to them at a discount for them to install, or offering complete installation services, as well as a referral only incentive.
Most plumbers do not mind selling and installing a softener but they despise the risk involved with follow-up service issues. We remove that risk by partnering with them and performing installtion & after-sale service, while compensating them for their referral. Basically they sub contract us as well as purchase from us. They know the product and services they will be selling to their customers, and can be confident in offering them.
Basically their customers become our customers and we all win.
The lead is of the highest quality because the end consumer has confidence in the plumber that has just finished an installation of some other plumbing fixture/system, and they are more likely to take the word of someone they trust. If the plumber either sells them our service, or recommend our company, we profit and so does the plumber.