Graeme Coutts

Christchurch (NZL)
Role(s):
Founder/Owner/Principal

Toyz4Boyz.com Ltd

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Location: Christchurch
Industry: Retail/Clothing
Year Founded: 2002
Number Employees: 1-10 people
Description: Global Business Potential We have established a brand in our local market of leading products including but not limited to recreational, technological, audio visual products. BBQ’s to jet skis, sunglasses to skateboards and apparel the focus is on quality products for relaxation and fun. We are personnel of diversified skills including a successful entrepreneur, an accountant, and a financier. We own the brand and URL, (URL removed). Our objectives are • To be regarded as the ‘first stop option’ for the discerning buyer who wants to be on or seen with the best Toyz. • To Drive the (URL removed) brand to become an internationally recognized brand, through website chatter, key sponsorships, focused advertising & innovative product ranging. • To deliver the best product range possible to entice the targeted consumer to our website shop and retail stores in targeted locations. (including self branded OEM product lines). • Provide professional, friendly and reliable service to all customers in every part of our business at all times. • Provide a culture within the business that is: Customer & consumer focused. Professional & reliable. Viewed by our competitors as market leaders. Innovative and creative with regard to the way we do business and our products we provide. Committed and driven to succeed • To establish a market leading global franchise system enhancing the brand and creating sales opportunities in targeted countries. We have an existing retail presence which now need to test an improved product range, increase marketing and profile, upgrade and optimise web presence including the introduction of a sophisticated on line purchasing and tracking system, a stock control system, and develop a “shop in a box” franchising system that can be marketed internationally. (URL removed) is not a gift shop, but a place to see and purchase the best products the market can provide in a wide range of interests, sports and technology to name a few segments. The target market comprises males, predominantly 35 – 55 years old (with a variance of 10 years either side picking up the top 5% of earners) purchasing for themselves. A range of lower price products will also be available for others wanting to purchase for target market. It is anticipated that the target market will be higher earning individuals. Corporate gifting will also form part of the companies’ strategy. A gift/purchase from (URL removed) will be considered an elite gift. We require $1,000,000 to fund the first stage development and growth of the business and systems, including the initial roll out to targeted countries. The funding required will compliment capital introduced by existing stakeholders. Funding can be provided on a progressive basis with the anticipated full take up being over an 18 month period. Additional share offerings will be offered as they come available and the business roll out expands. We are looking for long term investors who wish to be involved in this exciting opportunity. We see this as a 3 to 8 year investment remembering that you will be investing in a business that has the opportunity to attract significant interest through its brand, and become a globally successful franchised business. Thank you for your time and consideration.