Grace Love
Philadelphia, PA (USA)
Role(s):
Founder/Owner/Principal
Burlesque Toy Shop
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Startup
Location:
Philadelphia
Industry:
Retail/Clothing
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Burlesque Toy Shop’s mission is to transform the adult retail landscape by offering an accessible, ethical alternative to existing companies. The adult toy industry is unregulated and despite evidence that certain products are made from toxic materials, most companies knowingly sell inferior products.
In contrast, we believe a great toy and lingerie shop should inspire its customers to lead informed, fun and healthy sex lives; our passion is for helping individuals discover their “inner burlesque” through sex-positive retail. We are in it for our customers, which is why we are committed to body-positive messaging, accurate sex education and non-toxic toys.
Companies like Adam & Eve have identified women as a growing audience, but have failed to create an appealing retail experience. Most online toy stores are poorly designed and crowded with devices. Just as Victoria's Secret transformed the lingerie industry by offering a superior experience, BTS seeks to transform adult retail. No company holds a dominant market share. As attitudes about sex paraphernalia continue to trend towards social acceptance, the time is ripe to carve out a niche.