GIOVANNI AUSTIN
RUSTON, LA (USA)
Role(s):
Founder/Owner/Principal
Indastreetz Intertainment L.LC
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Startup
Location:
RUSTON
Industry:
Telecommunications
Year Founded:
2009
Number Employees:
1-10 people
Description:
The telecommunications revolution has arrived: Personal communications and unified messaging systems are at the vanguard of this technological phenomenon. Dating from the 1992 regulation of mobile phone text messaging services, mobile phone service providers has accelerated and sought out every nook and cranny of telecom products and services for both consumers and businesses. From that day only 18 years ago, when consumers were tied to a fixed phone with its fixed phone number, mobile and cellular phones have proliferated to meet the demand for communication anytime, anywhere in the world. Companies that have not foreseen change--or kept up--are quickly consigned to the technological and financial graveyard, Iridium being just the latest example. Financial muscle has been displaced by quality and depth of management and speed of execution as the final arbiter in the marketplace. AT&T finally realized this and brought in a technology-savvy CEO who could pull the trigger on needed change; Iridium did not and paid the price.
Nitsua Technologies is well positioned to become one the biggest market leaders in personal communications and unified messaging. Now that business and the consumer have telecommunications mobility with numerous phone and fax numbers, pagers, and email. They are demanding simplicity and speed: One identifier for our effortless messaging service for business and personal lives that will redefine our clients and services, anywhere, and deliver their communications. They will want and need Nistua Technologies.
Nitsua Technologies is a new development firm, though small, and core of customers. Our technology will be simple, clean, elegant, manageable, and maintainable. The system has a complex array of features, some critical, most not. Nitsua Technologies will have a booming success rate because the competition market is extremely light. Internal market research has shown what the consumer wants, and Nitsua Technologies has it! There are numerous crucial target markets, ten of which will be discussed below, starting with the businessman and consumer who just wants to get messages no matter where: In the office, in a car, in a plane, playing golf, wherever. If the customer is on earth, Nitsua Technologies product will find him/her. Then there's the Soccer/Sports Mom, totally mobile and often just as totally unreachable. The military market, for both professional and personal use, is inviting. They demand mobile, reliable, and confidential communications-- Nitsua Technologies will be ready and able to enlist.
The overall telecommunications market is huge, with text messaging sales well over $400 billion internationally. The personal communications and unified messaging sub-industry, with its hundreds of millions of actual/potential users, is difficult to quantify at this stage. Management estimates that projected sales of about $48 million in the third year, with sales running at the rate of $5 million per month by the end of that year, would still be only approximately a one percent market share. To become the market leader, a five to ten percent market share would probably be needed. Management plans to achieve this within five years.
Nitsua Technologies, Inc. develops and markets programmable personal communications, products, and unified messaging services for individuals and businesses. The company will be incorporated in early Year 1, and operates as a Corporation. It will be a public reporting company. In response to overtures from investors and partners, Nitsua Technologies management has proposed a leveraged buyout of the company from these investors or partners and has incorporated this proposal in a Letter of Intent (LOI) sent to these investor or partners. A copy of this LOI is included in the plan appendix. Briefly, the proposal calls for Nitsua Technologies Owners to purchase investors or partner’s ownership percentage of Nitsua Technologies common stock from Investors or Partners. Investors or Partners will deliver all rights and ownership of the Nitsua Technologies product technology and customer base and cease active association with the company. They will not be represented on the Board of Directors. Management expects this negotiation to be completed by the end of October, Year 3 when management will actively pursue equity capital to finalize the acquisition and fund corporate operations.