George McGowan
St Paul, MN (USA)
Role(s):
Founder/Owner/Principal
Sundog Trading Company
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Startup
Location:
St Paul
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
1-10 people
Description:
Sundog Trading Company is an aspirational lifestyle brand specializing in bringing sustainable products to the
mainstream consumer market. We plan to implement a multi-channel retail strategy including national stores expansion,
e-commerce website, catalog and 800 # call center. Our merchandise mix will feature comfortable, stylish products
constructed of natural and sustainable materials such as merino wool, bamboo, soy, tencel and organic cottons from
quality brands in the outdoor, fashion and watersport lifestyle categories. We have a unique position in the market and our customer is underserved.
We transcend the limitations of current 'green' market which focuses on "green" as the primary reason to buy. Sundog
will focus on classic brand purchase criteria of performance, price, quality and style. We position sustainability as a
feature and the prim