Gaurav Malhotra

Bolingbrook, IL (USA)
Role(s):
Founder/Owner/Principal

OnADge

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Location: Bolingbrook
Industry: Advertising
Year Founded: 2008
Number Employees: 1-10 people
Description: Online Advertising and Marketing Research company. Basic idea is to get TV ad's online and have people view them and rate them. As they rate them they will earn points and the points turn into gift cards provided by the ad companies. When people view the ad they will be asked to answer a few simple questions about the ad, and that's how they will earn points. This way business/companies will get to show their product and educate the consumer. The consumer will get rewarded for rating the ad with a gift card to the store. So again the company benefits because the consumer will be going in their store to use the gift card. As you can see its a win-win for the business/companies and the consumer. This idea came from the bad economy and the fact that tivo and dvr's are taking over TV and no one is watching the ad's thus money is being wasted on tv ad's.