Gary Pick
Baltimore, MD (USA)
Role(s):
Founder/Owner/Principal
Connectus Software, Inc.
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Startup
Location:
Baltimore
Industry:
Marketing/PR
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
Connectus Software, a social software company based in a tech incubator in Baltimore, is the creator of (URL removed). NewsBox is an affordable, disruptive, member-generated, interactive, storytelling tool that combines the best elements of traditional PR, social media and content marketing into a single solution not currently offered by current PR solutions. It is a stable, mature, fully supported platform that is gaining acceptance in the social media product space.
Brand management is essential to any company. A company's brand may account for over 70% of the company's value. News about a brand can affect sales, ability to attract and retain talent and result in loss of customers. Every company should be doing some kind of brand management to identify risks and manage opportunities.
Current industry solution rely heavily on e-mail and spamming journalists and influencers. Potential customers in target markets are currently using expensive press release and media intelligence services to push out their stories to journalists or send their news to a network of websites. The results are often difficult to quantify, making it difficult to justify the expense of PR solutions.
NewsBox provides comprehensive yet affordable media monitoring while delivering more value than simple keyword search and alert tools. NewsBox monitoring organizes media mentions, identifies opportunities for coverage or to engage with influencers, and provides a great option for keeping all stakeholders on the same page, delivering a great replacement for daily executive updates.
NewsBox currently has over 17,500 registered users (including 2 presidential candidates, notable actors and musicians) and millions of annual unregistered users. Anyone can register for NewsBox but the core target user is a business owner or their communications representative or anyone responsible for publishing content about the company.
The NewsBox team has spent over 10,000 hours to-date, including overall product development, market research, feedback groups, surveys, expert input, partnership relations, software development and support. We've worked with groups in Switzerland, Ireland, Pakistan, India, New York and North Carolina. We've consulted with data scientists, marketing experts, technology specialists. We've received extensive feedback from customers, feedback groups, independent reviews, subject matter experts and advisors.
Founder/Owner/Principal
Connectus Software, Inc. (NEWSBOX.COM)
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Service Provider
Location:
Baltimore
Description:
NewsBox is an affordable, disruptive, member-generated, interactive, storytelling tool that combines the best elements of traditional PR, social media and content marketing into a single solution not currently offered by current PR solutions. It is a stable, mature, fully supported platform that is gaining acceptance in the social media product space.
Brand management is essential to any company. A company's brand may account for over 70% of the company's value. News about a brand can affect sales, ability to attract and retain talent and result in loss of customers. Every company should be doing some kind of brand management to identify risks and manage opportunities.
Current industry solution rely heavily on e-mail and spamming journalists and influencers. Potential customers in target markets are currently using expensive press release and media intelligence services to push out their stories to journalists or send their news to a network of websites. The results are often difficult to quantify, making it difficult to justify the expense of PR solutions.
NewsBox provides comprehensive yet affordable media monitoring while delivering more value than simple keyword search and alert tools. NewsBox monitoring organizes media mentions, identifies opportunities for coverage or to engage with influencers, and provides a great option for keeping all stakeholders on the same page, delivering a great replacement for daily executive updates.
NewsBox currently has over 17,500 registered users (including 2 presidential candidates, notable actors and musicians) and millions of annual unregistered users. Anyone can register for NewsBox but the core target user is a business owner or their communications representative or anyone responsible for publishing content about the company.
The NewsBox team has spent over 10,000 hours to-date, including overall product development, market research, feedback groups, surveys, expert input, partnership relations, software development and support. We've worked with groups in Switzerland, Ireland, Pakistan, India, New York and North Carolina. We've consulted with data scientists, marketing experts, technology specialists. We've received extensive feedback from customers, feedback groups, independent reviews, subject matter experts and advisors.
Services Provided:
- Marketing/Advertising