Gary Brown
Key West, FL (USA)
Role(s):
Founder/Owner/Principal
Da Hut of Key West, LLC
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Startup
Location:
Key West
Industry:
Food Service/Restaurant
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
I have been a resident of Key West for 20+ years observing the local businesses, the flow of tourists, listening to locals and tourists alike and test marketing my product to a sellout. There are over 4.2 Million people who come through the island a year (2010 TDC).I have included and designed my plan as "brand", to be a global entity beyond the 8 sq. Mile island within 3 years while being able to avoid property ownership,1-2 employees only for one year and will not accept any salary for the first year (my earnings will be from a tip jar only). I am an honorably served veteran,A B.A in Business Management and an Executive Chef who has travelled the globe 3 times. Profit margins will be close to 300% in some instances and food costs to 13% at best 21% at worst.(Production cost is .82 and .78 that includes paper goods (sell price is 6.00 / 5.00 / 4.00 Production has been designed behind the same method as McDonalds, and / or any global brand name, (but there is no hamburger involved). This plan (da Hut of Key West), has been thouroughly examined, diced and sliced. I have researched and incorporated into this plan, Stategic 1, 2, 5 year marketing plan with poratble units in Ports of Call, High end musical events, Major University campuses,and high end continuous support and affiliations with OFFSHORE power races, Surfing associations, veteren organizations and charitable entities. I have reasearched and tested the product and incorporated even human physiological responses to stimuli, current economics and over 40 years of F&B knowledge. The investment will be paid back within 1 year (or earlier) and am willing to put my pension up as collateral. This is not a sit down estblishment and involves no alcohol, property taxes or assestments, The investor(s) will have either the opportunity to continue in the company after 365 days( from day1 of operation) and recoupment or opt out and recieve a 1-2% (in perpetuity) for life on all retail sales of "da Hut" apparell. During the first year of operation and with my unique understanding of the powers that be,its unique business operation atmosphere is a once in a lifetime chance for an investment in a dream. The design , structure, and architecture has been specifically designed to draw the eye to da Hut. The local based year round inhabitatnnts and word of mouth advertizing has already been established. (All can drivers will recieve (1) free item for every 5 people they send and it will be documented, the cab drivers play a pivitol role as the first P.O.C for airport arrivals. Southwest Airlines is considering routes into Key West in addition to the by 3 major Airlines already. Da Hut will also play a role in every local event, be involved with the military, but having access to military personnel and yearly retired insdividuals. Key West is a highly marketable name. the quality of the product and far exceeds the quality of many higher end sit down establishments that in some instances will (with tip) cost the consumer, on average between 24.00 and 30.00 for 2 beers and 2 cheeseburger if you are not considered a "local" by some. This business is planned to grow and expand to at least a 2 miliion dolr business within 3 years and far beyond that. The team must be small to keep it simple and want the investors to pick and chosse the overseer of all accounting and sales data. All monies will be deposited nightly and put back into business. It will be flexble to weather conditions as well offering items that the locals want and need and is not avalable for the prices and quality currently available