Ganesan S
Chennai (IND)
Role(s):
Cara-Pace Innovative Fabrics
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Startup
Location:
Chennai
Industry:
Apparel
Year Founded:
2005
Number Employees:
INVALID
Description:
The demand for many health/hygiene-related products & services is booming thanks to the change in lifestyle of middle class. However, one serious problem which has not been tackled is the 'foul smell' emanating from socks, compounded by the sogginess of socks due to sweat. Cara-Pace has succeeded in solving these problems.
Detailed analysis of the problem led the promoter and his team to develop a speciality 'world class' cotton socks, which is processed to remove sweat and prevent smell. The product was tested by an International Certification Agency for its anti-microbial property. Users' views were ascertained by sampling the product.
With positive feedback from users, the product was test marketed in Chennai (India) with excellent results. It is clear that there is a market wait