Gabrielle Miller

New, York, NY (USA)
Role(s):
Founder/Owner/Principal

Mr. Williams

Find More Startups Startup
Location: New York
Industry: Entertainment
Year Founded: 2008
Number Employees: 10-50 people
Description: In Mr. Wiliams' world anyone can be a super hero... Mr Williams is a faceless superhero who makes dance music. He is here to save the world one Dance Floor at a time. The company plans to revolutionize dance music, the way the country views the concert, and allow people to feel the fun of a superhero living among them. So Mr. Wiliams is in no way just a musical artist, Mr. Williams is an all out social movement. The campaign will begin with what we like to call PORCS (Promotional Operations for Returning CustomerS). A PORC would be that Mr. Williams shows up in the audience at the today show surrounded by his agents, or Mr. Williams buys out the bar at a club in NYC and you are wondering who is allowing you to drink for free. We also plan to revolutionize marketing campaigns because our campaign will be rooted in the question "Who is Mr. Williams" the main promotional ideas will involve the constant wonder of when is Mr. Williams coming again? The main way we will generate income is through T-Shirt sails with sayings such as "I am Mr. Williams" "Mr. Williams is my dad" "Mr. Williams is dating my sister" "Mr. Williams owes me five dollars"(URL removed). Also we plan to have extremely interactive shows that are viewed more as a fun dance party. The shows will not involve placing the "stars" on a pedestal while the "average" people look on in awe. Part of the campaign is that in Mr. Williams world everyone can be a superhero. So the characters will spend time on stage, but also time dancing with the audience, and hanging out at the bar during the show, since we plan for the show to be half dj'd and half live. We believe tickets to our shows will generate a lot of income. Our most obvious return on our investment will be sails of our music on iTunes. A Mr. Williams sighting has occurred on BET's 106 and Park and at the Today Show, and hype is being generated across the web. The invasion has begun... however a small investment however will help us expand our invasion.