Fredric Abramson
Gaithersburg, MD (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Digital Nutrition
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Startup
Location:
Gaithersburg
Industry:
Internet
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Digital Nutrition, LLC is a wholly owned subsidiary of AlphaGenics, Inc. It’s focus is to use genetic-asset data to develop and market mobile data driven applications for consumers. The first product is a mobile app, the Digital Nutrition Advisor.
The Digital Nutrition Advisor helps consumers select the optimal vitamin product. There are hundreds of different vitamin formulations on the market. Companies target markets based on crude age and gender groupings. The Digital Nutrition Advisor is a science-based software program that uses a person’s unique genetic profile to identify the most optimal and least optimal vitamin mixtures, for that person.
The Digital Nutrition Advisor applies the U.S. patent 7877273, A System and Method for Evaluating and Providing NutriGenomic Data, Information and Advice. This patent was issued to Dr. Fredric Abramson on January 25, 2011. It expires in 2027.
An initial version is now under development. This version uses genotype data for markers that relate to differences in how each vitamin/mineral is metabolized and used. The software looks at the dosages for each ingredient in a vitamin product, and scores the ingredient dosage based on the person’s genetic markers. The higher the score, the better the match between the genotype marker and the ingredient dose.
The Digital Nutrition Advisor is the first wellness mobile application that incorporates DNA data to evaluate over-the-counter products. The Digital Nutrition Advisor does not predict disease outcomes, nor does it claim to prevent specific diseases. Thus, it is not considered a medical device and does not require FDA approval. However, should the regulatory landscape change, the sound scientific and technologic basis for the Digital Nutrition Advisor indicates that the necessary approvals will be obtained.