Franklin Wilborn
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
The Consumer Spend Management Association
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Startup
Location:
Atlanta
Industry:
Internet
Year Founded:
2006
Number Employees:
1-10 people
Description:
ConsumeSmarter is “The Consumer Empowerment Community”—a social networking site augmented by content, online spend management tools, and community marketplaces—all designed to help consumers save money. Quickly, easily, and in a social context.
By providing interactive tools and content—as well as aggregating and leveraging consumers’ “buying power” via the reach of the Internet, ConsumeSmarter will empower individual consumers as well as small businesses to reduce household expenditures via a proprietary Consumer Spend Management toolset.
Description of our market: Research indicates that ConsumeSmarter’s target market of Baby Boomers are looking for ways to make more of their household income. Baby Boomers (U.S. adults aged 40-60) comprise nearly 28% of the U.S. population and are increasingly users of social networking sites like LinkedIn and Facebook. While many of the Fortune 500 companies which employ Baby Boomers use supply chain management techniques to reduce costs, no one has translated these techniques so they work for the average consumer. ConsumeSmarter, a consumer empowerment social network aimed at Baby Boomers, will meet these needs.