Francis Shober Jr
Hollywood, FL (USA)
Role(s):
Founder/Owner/Principal
Bersho Designs
Find More Startups
Startup
Location:
Hollywood
Industry:
Design
Year Founded:
2008
Number Employees:
1-10 people
Description:
Bersho Designs
Bridal Wraps Summary
Bersho Designs creates beautifully and elegantly designed Bridal Wraps and Bridal holders for floral bridal bouquets. They are an exquisite and elegant all-in-one “ready-made” and “ready-to-place” fine fabric covering for bridal floral bouquets.
Bridal Wraps will be primarily marketed directly to the floral trade, with consideration to also selling retail to brides directly via commerce website.. Bridal Wraps will essentially provide floral designers/shops/brides with a very quick and efficient and professional-looking alternative to very time consuming hand stem-wrapping with just a plain ribbon for bridal floral bouquets with elegant, stylish keep-sake wrappings in quality fabrics and exquisite adornments/trims.
Bridal Wraps will beautifully enhance any bridal bouquets’ appearance with the variety of superbly constructed elegant designs and styles and various fabric finishes that possess an exquisite look and hand-feel, for the bride and/or bride’s maids, in fine satins, silks and taffetas. Adornments in quality faux pearl details, Austrian crystal rhinestones, superior finely crafted trims and appliqués and professional embroidered monogramming. There is nothing that exists like this on the market of this quality. With florists professionals and designers trying to maximize their time and profits and the individual budget minded D.I.Y. brides looking for affordable alternatives, these wraps make a great alternative. They also make an excellent keep-sake to be handed down and cherished for generations.
Bridal Wraps will initially enter the market in twelve different design styles with white and ivory as the main color line, however three designs will follow current mainstream bridal industry color trends to achieve the greatest mass appeal to brides and their bridal parties.
With first-hand knowledge and experience for over seventeen years in the floral wedding/bridal event industry as a floral designer, any floral designer(s)/shop(s) that provide bridal event services would greatly benefit from the time/labor savings and professional quality and finish of Bersho Bridal Wraps. The product line has the unlimited potential for expanding into other/new styles and colors as trends change from season to season and year to year while maintaining the existing strong selling styles side by side.
Bersho Bridal Wraps will sell at a price point of just $17.50 each for the trade florist/designer and $25.00 retail directly to an individual bride.
The marketing strategy is to create full color, professional, quality oversized photo postcards to mail out to floral design shops locally and in other major cities. Initially I plan to mail out to ten local shops, four in New York and six in Los Angeles. Dependant upon response I plan to continue to mail out in increments of ten. Along with the oversized postcard, I will send free sample wraps to gain a much greater and more effective impact to generate immediate interest in purchasing/using Bridal Wraps to the trade.
The cards will depict a sampling of a few designs from the Bridal Wrap line, along with the Bersho Bridal Wrap logo and name and contact information as well as the Bersho Bridal Wraps website address. The web address will direct trade designers to browse the full line of Bridal Wraps on the internet where they can place orders and make safe secure purchases via a Yahoo Merchant WebShop that I will create. The retail portion will be featured on the (URL removed) website in their Wedding Category for the individual bride. The marketing scope potential will be even more greatly enhanced by the power of Yahoo’s search engine strength with the Yahoo Merchant WebShop for the trade, and the Etsy website is regularly featured on the Martha Stewart Show which draws an immense amount of traffic that money cannot even buy.