Ethan White
Chunky, MS (USA)
Role(s):
PE Apparel
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Startup
Location:
Chunky
Industry:
Apparel
Year Founded:
2007
Number Employees:
INVALID
Description:
PE Apparel is a clothing company specializing in unique graphic tee shirts. We also have plans to broaden our market with caps, jackets, hoodies, sweat shirts, and knit polo shirts. Being the chief designer for all of the tees, I wanted to start a whole series of shirts, each with a unique design. Rather than start a random, meaningless line of tees like some many other companies, I wanted each tee to have a story behind it, something in my life that deeply inspired me to create that design, so that when the shirts was worn, it would be a way of honoring that inspiration. I decided to find something common, yet unique about each of my close friends, and then create a design using a nickname they had, or their last names. For example, one of my friends, Ned, was notorious for being an outst