Erin Smith
Royal Oak, MI (USA)
Role(s):
Associate/Staff
Jee Production
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Startup
Location:
Southfield
Industry:
Entertainment
Year Founded:
1991
Number Employees:
1-10 people
Description:
OUR STRATEGY FOR SUCCESS
Keeping the budget low and the production values high.
We are not dependent upon a major theatrical release to generate income for our investors and ourselves. In casting our production, we take into account each actor's global appeal. We target the four most predictable sources for revenue for independent films:
1. Domestic Video & DVD
2. Domestic Television
3. Foreign Sales
4. Wireless PC/Internet
Distribution has been sought out via a network of specialists with proven abilities to handle low-budget, dramatic films.
We have targeted independent distributors over studios, because of their expertise in marketing films similar to ours. In addition, independents generally take on fewer films than studios and market small films with greater care.
In acquiring a project the distributor looks at the following elements, among others:
Uniqueness of story line:
Ability of cast members to attract audiences on their names alone.
Special audience segment for the type or genre of film.
The foreign markets have become more profitable in the past few years. In the casting process of our project, we have taken the international appeal of our ARTIST into consideration. The result is a film that will have appeal both overseas and in the States.