Eric Smith
Fort Lauderdale, FL (USA)
Role(s):
Other
M.I.K.A. World Media Group, LLC
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Startup
Location:
Fort Lauderdale
Industry:
Entertainment
Year Founded:
2012
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
MISSION STATEMENT
M.I.K.A. World Media Group's (M.I.K.A.) mission is to produce music and film at the highest
quality, with excellence so that its contents will encourage, empower, enhance and uplift the
lives of its audiences worldwide. Ultimately, M.I.K.A’s mission is to bring back entertainment
with a positive edge.
COMPANY DESCRIPTION
M.I.K.A. has formed an experienced, award-winning management team as artists, producers
and executives. Projects produced by these individuals have topped Billboard charts, earned
nominations for Grammy and Stellar Awards while selling over two million albums worldwide.
The years of experience in both the business and creative sides of the record industry, along
with the newly requisitioned Axcess Talent operations will enable M.I.K.A. to generate profitable
revenue immediately.
M.I.K.A. is composed of five internal divisions: Records, Publishing, Film, Cable Television, and
Radio. The company will compete and earn revenue through the creation of several lucrative
profit centers, beginning with pre-recorded music. Additional income will be produced from
distribution, video, merchandising, concert promotion and the additional 16 services offered
through Axcess Talent/MWMG Online. Some of these services can procure significant revenue
upon our launch.
The company has established two record labels to handle a variety of music genres including
pop, r&b, alternative, country, rock, jazz, gospel, urban, hip hop and adult contemporary.
M.I.K.A. has compiled an exciting and diverse roster of recording artists. Selected over the past
year, these highly talented veteran and debuting artists will enable M.I.K.A. to quickly penetrate
the music marketplace.
M.I.K.A. Records will be our primary label while M.I.K.A. also creates “Blu”, a development label
offering select artists a development deal to groom them for a major release. M.I.K.A. Records
will bring premium artists into the marketplace with full backing of our major partners. These
projects will be a full production launch. Blu Records will provide M.I.K.A. with a secondary
option to secure up and coming artists within the company while keeping expenses and
spending at a minimum. Blu artists will record a professional, but cost effective album and
immediately begin touring for 12-18 months developing their talent, creating a brand and
building a fan base.
M.I.K.A. defines itself through the commitment it undertakes with each of its artists. Contrasting
the typical scenario in which a record company spends more money producing the music than
they do in its marketing and promotion, M.I.K.A. will utilize a staff of experienced and
resourceful producers to ensure the highest quality product within established production
budgets. This, in conjunction with the financing and expertise necessary to stage professional
marketing campaigns will guarantee the impetus necessary to create "winning" products in the
marketplace.
M.I.K.A. will distinguish itself from other independent record companies through its marketing
and promotional plan. Intense, calculated and relentless promotional campaigns will enable
M.I.K.A. to earn massive revenues through the growing popularity of "singles" as well as
traditional full-length albums. M.I.K.A. will utilize the success of its pre-recorded music to develop additional profit centers in distribution, merchandise and concert promotion. We will
constantly monitor trends in the market to discover all possible opportunities.