Eric Doub

Boulder, CO (USA)
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Ecofutures

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Location: Boulder
Industry: Construction
Year Founded: 1994
Number Employees: 1-10 people
Description: How would you like to live in a comfortable and eco-friendly home with energy bills next to nothing? And what if your home also collected enough solar energy to power your electric car? My award-winning team in Colorado has been creating such leading-edge homes, using standard materials and for the same monthly cost as conventional homes. We have puclicly verified the performance of these homes, and the New York Times, Investors Business Daily, the Washington Post and 40 others have covered our work. Now we are seeking capital partners to take our solutions nationwide. Please email me for a 4-page Executive Summary. We are headed into a 504 round and are looking to partner with angels before that round. Eric Doub, President and Founder Ecofutures Building, Inc. (URL removed) (Phone # removed)(URL removed) Basic SWOT: Ecofutures: How does the business look going forward? Strengths Right Place at the Right Time · Product: Net zero energy homes for small increased cost and with standard building materials and methods · Political context: Clean Energy Economy / Green Jobs · Carbon management · Peak Oil & Peak Natural Gas, with rising fossil fuel costs · The “Green Wave” with attendant greenwashing: Ecofutures is ahead of the wave by having publicly proven the performance of our homes with online energy monitoring systems Dedicated, loyal, competent, and mission-driven team Brought product to market / established proof of concept Excellent company reputation; numerous awards received Highly regarded, industry-leading expertise Company track record of 40% growth per year Sales force & sales system in place for first time ever Powerfully scalable · Project Manager system · Sales Process to develop and close deals · Many projects in the pipeline, for all income levels of clients: ~$41m in opportunities to be pursued Still receiving many calls in 2009, despite “the market” First use of Needs Analysis in new sales process, March 2009: New clients signed up! And they drive a Tesla. We are designing for them a net-energy-producing mountain home. Weaknesses Undercapitalization Timing of expansion capital: Assistant PM & marketing position ready to be filled before 3/31/09; need assurance of resources before hiring Even with new contracts & sales process providing more security and protection, there can always be a few flaky clients No proactive marketing to date, and yet published dozens of times: Weakness if no marketing force deployed Opportunities Major expansion can only be handled with external investors Investors participate in growing venture aligned with their values Other projects beyond building & remodeling: Industry position & knowledge make for strong leverage to pursue other opportunities not listed in Business Plan Threats Key marketing and project management personnel need to be retained for purposes of coming expansion, June 2009 onward. Timing of capital infusion is key.