Emily Seagren
Rockford, IL (USA)
Role(s):
Founder/Owner/Principal
Seagren's Avon
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Startup
Location:
Rockford
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Description:
Seagren's Avon is a beauty store that offers all Avon products including makeup, skincare, fragrances, and bath & body products. The store is located at CherryVale Mall, a regional mall that has over 130 stores including anchor stores: Bergner’s, JC Penney, Macy’s, and Sears. The mall offers 849,086 square feet gross leasing area, 4099 parking spaces, and a 672,901 trade area population.
The average traffic count at CherryVale Mall is 9 – 10 million annually or 24,658 – 27,397 per day. In 2008, the primary trade area had a population of 364,810. Of the mentioned population, 184,331 or 50.5% were female. Furthermore, the population of females from 20 - 64 years of age was approximately 60% and the average household income was $67,607.
The target demographic for the Licensed Avon Beauty Center is females ages 20 - 65. These prospective customers will be targeted through direct marketing and advertising approved by Avon. Direct mail, telephone directory listings, and newspaper ads will be some of the mediums used to promote the store.
The top competitors near the location are Macy’s, Bergner’s, Walgreens, JC Penney, and Bath & Body Works. The LABC’s competitive advantage over its competition will be its superior, quality products, lower prices and more personalized service.