Emily Fiorella
Sarasota, FL (USA)
Role(s):
Fior-ella
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Startup
Location:
Sarasota
Industry:
Apparel
Year Founded:
2008
Number Employees:
INVALID
Description:
High-end Handbags
A FIOR-ELLA Bag will be distinguished by:
Look - Simple designs to attract a broad range of consumers
Touch - Using high quality and exotic leathers to prevent knock-offs
Colors - Appointing classy and conservative colors to be desired by the mature consumer
Trims/Hardware - Signature red silk lining to create a slight sense of rebellion to the buyer who appreciates a combination of luxury, class and sex appeal. Solid, heavy hardware of noticeable quality to show product durability
Price Point - $400 - $1500 per bag depending on the size, fabrication, and trim detail to reinforce the quality behind the brand name and create exclusivity. Will market one or two “one of a kind”/ “attention getter” $2,000 - $3,000 bags per season to show the potential of the brand