Emily DeLapp
Riverside, CA (USA)
Role(s):
Founder/Owner/Principal
Concrete Minerals LLC
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Startup
Location:
Riverside
Industry:
Manufacturing
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
Founded in 2009 by Emily DeLapp, Concrete Minerals has become the preferred mineral cosmetics brand, capturing the coveted 18-30 year old demographic. Credited as the first cosmetics brand to popularize mineral cosmetics to this unique market, the company has seen significant, consistent growth throughout the last 6 years.
After nearly a year of preparation, assembling some of the biggest names in the beauty industry and armed with a loyal and rapidly-growing fanbase, 2016 marks a massive branding upgrade and worldwide expansion into several major retail outlets.