Elorian Landers

Sugar Land, TX (USA)
Role(s):
Founder/Owner/Principal

Grace Entertainment Media

Find More Startups Startup
Location: Memphis
Industry: Entertainment
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: "C" Corporation
Description: Grace Entertainment Media Inc Grace Entertainment Media‚ Inc. (GEM) is positioned to become the leading‚ mainstream interactive hub for Christian entertainment and media encompassing the full spectrum of Christian beliefs and values‚ while also being appealing and accessible to non-Christians. GEM will achieve this by providing quality and non-controversial Christian-friendly media and content. Market Opportunity Approximately one-third of the total world population‚ over Two Billion people‚ indentify themselves with the Christian faith. Although Christianity as a whole is very diverse‚ with significant theological and ideological differences across a broad spectrum of denominations‚ most Christians share a core set of common beliefs and values. For example‚ all Christians refer primarily to one book‚ the Bible. They believe in the divinity of Jesus Christ. And they believe in an existence life after death‚ to name just a few. This spiritual foundation makes Christianity the single largest affinity group in the world‚ meaning it’s also the largest market worldwide as defined by its shared values. In terms of pure economic buying power the Christian market is staggering. It is a market that spans every country on earth and transcends cultures‚ races‚ and economic and social strata. {Would like to quantify the market in dollar terms but could not find the stats} Target Demographic GEM will produce and deliver dynamic programming that will appeal to all major Christian audiences, from youth markets to adult and senior audiences. However, our research indicates that GEM can experience the most rapid near-term growth prospects by initially targeting Christian youth ages 13-24 worldwide. Although our content will ultimately be appealing to all age groups‚ we believe that Christian youth has largely been ignored by many of the major media outlets who offer Christian programming. Existing Christian TV and Radio programs usually targets adult’s 25-54‚ so we believe the youth segment represents a massive untapped opportunity. By initially targeting this demographic we believe that GEM can quickly develop a sizable following, especially as youth audiences have a higher tendency to engage in social marketing and thereby help market GEM through viral marketing. Then by leveraging off the dynamic youth segment we believe GEM can ultimately become the leading source for emerging Christian media‚ as well as other popular types and genres of Christian-friendly content.