Elizabeth Weidle
Lake Jackson, TX (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Showroom Finish
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Startup
Location:
Lake Jackson
Industry:
Automotive
Year Founded:
2011
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
Showroom Finish Car Wash is operating within a $7.4 billion industry. According to national statistics provided by the U.S. Census Bureau, car wash revenues have increased by 20.9% over the past decade. Much of the increase is due to consumers placing a higher value on their vehicles. This is especially true of Texans who own more cars per capita than almost any other. Californians are the exception.
Elizabeth Weidle is motivated to capitalize on the $59.0 million niche market opportunity that exists in Pearland, Texas. Extensive market research shows that while there are up to sixty (60) car washes currently operating in the area, there is still room for more. This is particularly true along FM 518, which is Broadway. There are only two car washes operating along that busy strip. However, they are five miles apart and not directly across the street from the Pearland Town Center Mall like the prospective location of Showroom Finish. Shadow Creek Ranch Town Center is behind the site and Highway 288 is close by.
Competitor analysis shows that the three competitors within the same zip code as Showroom Finish produce up to $2.5 million annually. King’s Hand Car Wash is the leader in that local industry. Despite having up to sixty car washes within the immediate 10-miles of Showroom Finish’s site, there is still room for the company. Residents operate over 163,900 vehicles in that area. Average car wash expenditures are in the $360 range.