Elena Ivolguina
Shanghai (CHN)
Role(s):
Founder/Owner/Principal
Antares Dance Development Limited
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Startup
Location:
Hong Kong, Shanghai
Industry:
Arts
Year Founded:
2018
Number Employees:
10-50 people
Business Stage:
Creation/Idea
Entity Type:
Limited Partnership
Description:
Company.
Antares Dance Studio is a new enterprise in the field of Culture & Art, based in Shanghai, formed in 2018 because of the great demand in the market of social dance lessons on couple regardless of the age of residents and visitors to Shanghai.
Market.
Studying the demand in the market, we developed several social dance lessons programs for different ages of the audience as for tourists and visitors to Shanghai, for adults and children living in Shanghai.
Antares Dance Studio will be the first one that will offer the Shanghai market social dance lessons in pair for both children and adults and focuses on the size of the market with 43,725,217 of potential customers per year: tourist & visitors, with 33,432,684 from abroad; Chinese residents with 10,160,159 of 10 districts around and including Huangpu; foreigner residents with 132,374 and has identified its target market for adults, men & women aged 15 to 69 years, children, boys & girls aged 7 to 14 years.
There are 62 dance schools in Shanghai, with target market only for children, overall annual revenues is $50 million. From 2013 to 2018, industry have increased from $8 million to $47 million representing an average 15% increase per year.
Product/Service.
Antares Dance Studio enterprise’s products segmented into three groups:
1. The Main Products as «One-Time Ticket» Packages:
- «Shanghai Blues»,
- «Dance Rendezvous»,
- «Wedding Waltz»,
- «Try to Dance» for visitors and residents of Shanghai
and «Children’s/Adult Season Ticket»:
- «Ballet Social»,
- «Latin Dance»,
- «Standard Dance»,
- «Ballroom Mix»,
- «Fitness» for residents of Shanghai;
2. The Related Products as Dance Training & Evening Wear, Accessories, Printed Editions;
3. The Special Offer Products as Dance Events & Corporate Parties Packages.
Objectives/Future.
The potential Sales Forecast per years is: Units Sales-140 600 includes tickets for dance lessons & events, dance training & evening wear, accessories, books; Revenue-USD7,800,000; Units COGS-USD1,252,700; Gross Profit-USD6,500,000.
Highlights:
- We have a working tastable prototypes.
- Break-even occurs to the end of year three.
- Net profit is generated from year one after interest, depreciation, tax.
- We have high profile clients as Tourists, Wedding & Corporate Agencies.
- Excellent experienced team assembled.