Edward Sullivan

Wellington, FL (USA)
Role(s):
Other

American Brand Enterprises, LLC

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Location: Wellington
Industry: Retail/Clothing
Year Founded: 2012
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Limited Liability Partnership
Description: My name is Ed Sullivan and the name of my company is American Brand Enterprises, LLC. I would like to introduce you to our company and its first natural foods product offering, Native Bar. We are raising $7m in three stages of $3m, 2m and 2m to launch our product within 90 days of first funds. Native Bars are Organic, Vegan, No GMO, High Protein, High Fiber, No Added Sugar and most important a Gluten Free Healthy Energy and Snack Bar with attractive weight control benefits. And the most compelling benefit…Native Bars taste GREAT! We have just recently completed all product development, mass production and operations testing, pricing as well as, packaging and sales distributor negotiations. Our company is now poised to launch. We are finalizing our first purchase order for 1 million units with one of the largest wholesalers in the United States and require additional funding to meet this commitment and launch our new products. About Native Bar’s market position: At first glance the natural snack bar category could be considered by some as a crowded market. The category is actually ripe for Native Bars for several compelling reasons that are big category (product), differentiators. 1. Gluten-free is the fastest growing segment in natural foods with projections as high as 25% growth per annum for the next 5 plus years. Currently, there are very few Gluten-free bar offerings and not one that is a category killer brand or taste as good as Native Bars. 2. Quinoa based natural foods is also a vibrant, fast-growing market. This is due to consumer’s increasing awareness of quinoa’s nutrition qualities as well as health and energy benefits of this unique ancient grain. Quinoa is a grain like seed that is a whole food. It is being touted by many health authorities which is making it the next big mover in healthy food trends. There are currently no other Bars with Quinoa as the primary ingredient. 3. Our founder is a trained chef who created the bar with taste and texture in mind. Taste dominates this sector and our bar quite frankly is superior in both texture and overall flavor that satisfy! 4. Natural Food Snack Bars offer a flexible footprint at retail stores so they are easy to merchandise and get placed. Category planograms are much simpler to manage and place new products in vs. a larger general grocery store product. 5. We offer Native Bars at a compelling price point with high profit margins for retailers as well as cost conscious consumers seeking new healthy snack alternatives. This gives us a broader audience seeking higher quality at the same price as the sugar filled bars. Our first year sales projections estimate $7m with 50%+ margins, our second year at $20m with improved margins which puts this exciting new product at 1% market share for the U.S Native Bars will be offered and sold to all food distribution and sales market segments including retail, food service including the vibrant school and government markets which are right now clamoring for healthy food alternatives. Our expert management and marketing team specializes in Brand creation and marketing and therefore wish to expand the Native brand overtime as we capture market share with our first product. We have assembled a world class executive management team who has launched over $500million in new products into market and has recently taken a company and their new products at retail from $5 million to $150 million in sales in just 36 months. We are now ready to begin actively marketing our products. Please check out our website at (URL removed). NOTE: Our website features the product name “WawWe Bars” is a temp name to avoid giving our new name “Native Bar” any competitive exposure for now. Our full business plan and Pro Forma are available upon request. Thanks you in advance for your every consideration. Sincerely, Ed Sullivan Principal / Owner (URL removed) (Phone # removed)West Palm Beach, Florida 33449 (URL removed)