Earnest Johnson
Las Vegas, NV (USA)
Role(s):
TeraBooks
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Startup
Location:
Las Vegas
Industry:
Retail/Clothing
Year Founded:
2007
Number Employees:
INVALID
Description:
TeraBooks is a digital media distribution firm that is revolutionizing the textbook
publishing industry, through the use of digital media deployment, strategic partnerships, and strategic guerilla and viral marketing. Through the development of custom proprietary software that will reduce production costs to the publisher, TeraBooks not only be able to realigning the profit structure of the world’s largest textbook publishers, it will also be able to reduce the product cost to consumers at a significant percentage, by at least 50%. With a target market that expands into the range of 17.5 million college students across more than 4,000 college institutions and a planned marketing budget of over 2 millions dollars to be spent across the first two years of the company’s operations, TeraBoo