Dwane Boucher
Vista, CA (USA)
Role(s):
Founder/Owner/Principal
Musclemini
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Startup
Location:
Vista
Industry:
Transportation
Year Founded:
2006
Number Employees:
1-10 people
Description:
Musclmini re-creates (using BMC's original iconic Mini automobile as its platform) an era specific, but completely modern, safe, highly powered (Ferrari beating), alternative fuel sport vehicle to elicit an emotional appeal to foment worldwide sales (using the brand hijack approach to marketing and through franchising abroad) to upper income bracket males aged 30-50. A prototype has been constructed. As a foundation business, this venture is designed to grow organizational skills, capacity, marketing channels, and brand reputation in order to launch a series of similar and diverse high performing transportation products that focus on new product developments supporting extreme agility, speed, efficiencies. Musclemini Business Plan available with non-disclosure agreement. Specific follow-on technologies can also be discussed under a non-disclosure.