Dustie Sheets
Bloomfield, NM (USA)
Role(s):
Founder/Owner/Principal
Fully Fabulous Clothing
Find More Startups
Startup
Location:
Bloomfield
Industry:
Retail/Clothing
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
This business plan provides detailed financial information; it includes the basic strategic information necessary for initial establishment and operation of Fully Fabulous. This document outlines the tactics for business growth, methods, procedures for operation, and infrastructure management.
Fully Fabulous is a full figured woman's clothing store located in Bloomfield New Mexico. There seems to be almost no place for the voluptuous women in the area to go shopping and enjoy the experience of seeing and trying the clothes on before they buy them. There are only two options in this area for the full figured women to shop, one is to drive 3-8 hours or shop on the internet and this is not acceptable. Therefore, Fully Fabulous will be able to corner this market in the San Juan Basin area.
Fully Fabulous is a company with a mission to be the best partner for the customers, suppliers, and employees. To realize the vision, strive for profitable growth, operational excellence, customer satisfaction, and strong brand positioning.
There are five primary objectives by which the success of Fully Fabulous will be tracked over the next three years:
• Sales revenues increase steadily through year three.
• Maintain 100% of existing customer base by consistent customer service.
• Expand the customer base through word of mouth referrals.
• Institute a program of superior customer service through rigorous evaluation of service experience.
• Provide additional employment opportunities to the community.
In the clothing industry a company builds its client base one customer at a time and mostly through word of mouth marketing. With this in mind, the keys to success for Fully Fabulous include:
• High-quality products.
• Constant contact with clients so as to keep informed about the customers needs and wants.
• Constant research of industry to keep knowledgeable of market needs.
• Knowledgeable representatives that are friendly, customer oriented, and will take the time to listen to the customer.
• Provide for the satisfaction of 100% of the customers.
• Be an active member of the community.
• Encourage customer input.
The mission of Fully Fabulous is to provide high quality, convenient and comprehensive attire at low costs. The most important aspect of the business is trust. It is the goal of this company to have 100% customer satisfaction in regards to quality and friendliness as well as discovering new ways to exceed the expectations of all customers.
All financials are projections and estimates, which are based on the following important assumptions:
• The business will continue to grow and receive the same success if not more.
• This industry will maintain its popularity.
• Through new marketing techniques, the business will develop higher sales.
The purpose of this business plan is to obtain the requested funding of $400,000 that will enable the business to reach the next level of success. The funding will allow for the business to purchase a suitable facility as well as ample inventory offering several choices. The funding will also allow for the company retain a cash reserve to maintain all operating expenses for the first year of operations. Through this expansion Fully Fabulous will be able to fund all future growth of the company independently through increased revenues and profits.