Don Alias
Sacramento , CA (USA)
Role(s):
Founder/Owner/Principal
Amplified Media-1musicnetwork.com
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Startup
Location:
Sacramento
Industry:
Internet
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Amplified Media and Marketing will offer an on-line internet broadcast plateform with seven interective channels with the capablity to provide advertising to companies worldwide. The platform will be called (URL removed). The music stream will have multiple music channels and market services to companies that are looking to advertise services or brand using this gateway to advertise to the public at an affordable price. It is estimated that in 2011, over 75% people in the US will have mobile application services to take a broadcast medium anywhere at anytime.
The potential is there but so is the risk that the target customer/listener will completely reject the advertising. Advertising and marketing is a science. There are effective strategies that will assure that the company will reach the greatest number of potential customers and revenue with limited expense.
Amplified Media and Advertising specializes in successful programming and broadcasting strategies. Its owner, Don Alias has over twenty seven years of experience in radio broadcasting, marketing campaigns, music programming and sales delivery.
Amplified Media and Advertising will design with an out scourced company, build, test and deploy the broadcast platform. It will also report the progress of the revenue, have milestones, projections, accounting, payable staff, marketing structure and production facilities for creative marketing for clients. The Edison Dial Study, a collaboration between Arbitron and Edison Research was released and one of the highlights from the research had to do with Pandora. The research claims that "one in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed." That's some good news for internet broadcasting. Usage of online radio is up, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours. the real battle is going to be in the car. Newer cars these days are coming equipped with audio computers. In addition to your regular AM and FM stations you typically get a free trial to SiriusXM and soon services like internet radio platforms will be available in the car. Radio once owned the car. That may not be true in the near future. As the saying goes, content is king. What are you doing to keep your listeners engaged? Multiple listener channels with content that is different and marketed differently.
It's been established that Facebook is popular, people use computers in some cases they own more than one, Wi-Fi useage is increasing and some people plug their iPods or MP3 players into their stereo system. Amplied Media is projecting technology is moving fast and the (URL removed) platform will be servicing listeners around the world and locally. The time is right for a structured platform with live talent that services communities, provides an avenue for advertising at an affordable price nationally, regionally and locally.