Divarni Groce-Balogun
London, LND (UK)
Role(s):
Founder/Owner/Principal
LoneBoy Records
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Startup
Location:
London
Industry:
Entertainment
Year Founded:
2020
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Incorporated Outside United States
Description:
LoneBoy Records is a stand alone Creative Innovation. LoneBoy is looking for funding to propel to its potential. Additionally we have signed several artists already and looking to bring forth more talents.
• The music industry is characterized by what the major labels (EMI, BMG, Sony, Polygram etc.) have
done in the past
• Those companies which remain are saddled with traditional ways of operating and related cost-base.
They are now 100% risk-averse, requiring finished, proven acts which typically replicate an established
model
• This inhibits the appetite and creativity required of new music
• As an independent operator, LoneBoy combines earlier stage intervention in the development of IP,
with an operating model which allows the company to rapidly participate in multiple revenue streams, with
a greater share of revenue than industry norm (from 80/20 in LoneBoy favour Yr 1 to 50/50 Yr 5)
• The company produces its own original IP, and derives revenues from content aggregation and linked
commercial activities
• Our target audience is of course anyone who enjoys music, but centred on progressive new music fans