Dicky Ramadhan
Purbalingga (IDN)
Role(s):
Founder/Owner/Principal
APIK
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Startup
Location:
Purbalingga
Industry:
Retail/Clothing
Year Founded:
2023
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Not Incorporated
Description:
Company Overview: (URL removed)
(URL removed) is a multidisciplinary lifestyle brand from Indonesia that transforms cultural essence into modern, emotional, and meaningful everyday products. The company operates as a multi-sensory lifestyle ecosystem built on a shared narrative universe, emphasizing identity, warmth, and connection.
Core Brand Pillars
The brand's ecosystem is divided into three interconnected pillars, each addressing a different human dimension:
* Lumoræ (Fragrance): Focused on internal identity, memory, and emotional atmosphere. This serves as the strategic entry point for the brand.
* Rasæ (Food): Centered on warmth, shared rituals, and emotional belonging.
* Navæ (Fashion): Representing presence, self-expression, and modern culture.
Mission and Values
(URL removed) seeks to bridge gaps in the lifestyle industry by moving beyond "culture as decoration" to provide authentic, story-driven products. The company’s foundation is rooted in:
* Cultural Integrity: Using native regional languages, Bahasa Indonesia, and English in product presentations.
* Collaboration: Empowering and honoring local artisans, farmers, and small producers through dignity-based relationships.
* Intentional Growth: Prioritizing quality and sustainable brand growth over rapid scaling.
The company is currently seeking a minimum investment of USD 32,000 to establish its operating foundation and launch its anchor fragrance line.
Would you like me to provide a more detailed breakdown of the investment use of funds or the proposed profit-sharing models?