Dennis Campbell
Clearwater, FL (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Videotell, Inc
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Startup
Location:
Clearwater
Industry:
Internet
Year Founded:
2004
Number Employees:
10-50 people
Description:
Videotell’s mission is ambitious, inspirational and obtainable: We intend to take advantage of today’s new advertising paradigm and become the leading, nationally branded Recommendation Engine. Videotell presents an unprecedented opportunity for all businesses and organizations to utilize Web2.0 Media to create BUZZ and acquire new customers and more traffic, even for those who are not web or program savvy, at a fraction of their current advertising rates. Videotell's Intelligent Global Advertising solution provides a new step in directory and search engine advertising based on the most powerful force in consumer decision making—BUZZ—word of mouth referrals combined with the latest promotional content. Buzz is such a powerful marketing force that we call our product PlanetBuzz.
Buzz can be a rapidly oscillating two-tone noise caused by vibration or other source, such as that produced by bees. Buzz is also a form of hype among consumers, a vague but positive association, excitement, or anticipation about a product or service. Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media. Renee Dye of McKinsey called the buzz phenomenon "explosive self-generating demand." According to McKinsey, over two-thirds of the American economy is influenced by buzz: Toys, sporting goods, motion pictures, broadcasting, amusement and recreation services, beauty and fashion, finance and investment products, hotels and lodging, electronics, printing and publishing, tobacco, automotive, pharmaceuticals and health care, transportation, agriculture, food and drink. Content is ?absolutely critical? in the local search world. Search engines and traditional yellow pages don’t provide it. As a result, local search companies have had to embrace what have historically been their competitors to add content. Videotell on the other hand has created a system to merge advertiser generated content with consumer or user generated content to provide a richer, more current service to consumers. Videotell has combined some of the best features of offline and online media with the added high impact of social media (user generated content) and video to create a fun to use service that will capture consumers and a significant share of the local media market. This makes us perfectly positioned between Internet Yellow Pages and Search Engines as a Web 2.0 Recommendation Engine. please visit at (URL removed) adn see the 2 videos on the home page.