Dax Stewart
Toronto, ON (CAN)
Role(s):
Founder/Owner/Principal
Single Men's Magazine
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Startup
Location:
Toronto
Industry:
Media
Year Founded:
2007
Number Employees:
1-10 people
Description:
Single Men's Magazine is
-a lifestyle magazine which is not bound by income.
-Caters to single men ONLY
-Community based single’s resource for the readers
What is a single man…the SMM definition?
-Not married
-Not in a long term relationship
-Comfortable with the lifestyle choice
-Aged 18 to 44
-Male and female
-“Lifestyle” focused
The “Lifestyle” in so many words…
-SMM lifestyle is one with no restrictions from a girl friend or significant other
-Following your dream and doing what you think is right,not what others think
The SMM “Directive”
-NO celebrities
-Singles Only
-Local artists, local entertainment
-Highlight community events and business that cater to the SMM lifestyle