David Harkham
Los Angeles, CA (USA)
Role(s):
Founder/Owner/Principal
Leisureworks Group, LLC
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Startup
Location:
Los Angeles
Industry:
Apparel
Year Founded:
2008
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
Leisureworks Group, LLC is a startup company that is engaged in the design, manufacturing and wholesale distribution of robes,leisurewear and travelwear for men and women of all ages through a variety of marketing channels within the hospitality industry including luxury hotels, exclusive Bed and Breakfast destinations and spas around the world. Leisureworks retains is competitive edge over other vendors with its robe’s sheen, durability and the soft terry toweling that lines the garment.
We are very familar with this industry as we have worked in this industry with a robe manufacturer up to 2008 when the business was sold. We have retained our list of clients we have dealt with in the past and feel we can infiltrate other markets as well in the retail community.
Target Markets and Objectives:
The Company plans to increase market share and enhance its brand by developing new product lines to access certain Direct to Consumer and Multilevel Marketing merchants as well as starting an international e-commerce website.
Leisureworks has created a moderately priced version of its products for the a Direct to Consumer television merchant that reaches more than 94 million US homes. Leisureworks believes that this version of its ‘5-star hotel robe’ could be a best-seller and open the door for other branded products to be sold on the Direct to Consumer television platform.
Leisureworks is currently in product development talks with an international multilevel marketing company to distribute a version of its luxury robes through their product catalogue.
Leisureworks plans to create two interactive e-commerce websites where its products will be accessible to both wholesale and retail customers internationally. The first site will be dedicated to the Company’s wholesale customer base and will allow the Company to attract new corporate customers worldwide. The website will offer a product personalization option, generate automatic bulk discounts and alert Vencor’s sales department to schedule personal contact when certain purchase milestones are reached. The second website will service individual retail consumers and will also offer a product personalization option. The retail website will be first to launch.