David Graham
Auckland, CA (NZL)
Role(s):
Founder/Owner/Principal
Intelligence Group Inc.
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Startup
Location:
New York
Industry:
Entertainment
Year Founded:
2015
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Introduction
Beat Spy is a music information platform which merges music related social media, traditional music news, and Wikipedia artist and music information into one open platform where it is queried as a search engine similar to Google but with a highly graphical interface.
The History
Beat Spy was started by David Graham & Richie Campbell in 2011 to collect music data from all around the world, to collate it and make it useful to the music industry and the lovers of music around the world. David & Richie has been involved in other successful music projects including a record label together for 20 years.
Last year, the parent company was formed in Delaware, USA, Intelligence Group Inc. as a vehicle to get venture capital in the USA. The company is a type C-Corporation
Problems it solves:
1. Serious and passionate music lovers have to transverse too many music and social media platforms to get the big picture on their favourite artists or music.
2. No real viable marketing platform for the new digital age for the music industry.
Be believe we solve both of these with our services:
Our business models are split between our two divisions:
Data:
We collect music information and have done for a number of years. Especially in Asia music companies are prepared to buy access to the data on a subscription.
Search/Advertising;
We are building our own PPC platform called VisualAds. We believe this is a step up from Google Adwords. Could have world wide market in the future. We have already run our product past a patent attorney and they are interested in looking at a possible patent.
Almost all music platforms are closed. That means that you must signup to be able to login and get the information or benefits. The problem is that there are so many platforms that it becomes difficult to have all open consequently users login to one, then logout and then into another and so on, repeating the process to gain the news, opinions and more to satisfy their thirst for information. Quite often it will be that the user has an artist or group that they follow daily and must know what is happening on an almost real-time. For example: A fan of a boys group, will want to know where they are performing that day, they want to be informed when new music comes out, they will want to know where the music can be streamed and downloaded. The later can be very difficult. You might have to check your Spotify account, if its not there you will try one or more of the other dozens of similar services to find it. Beat Spy makes it easy and simple to access data all in one place without having to login. Beat Spy does the authentication and indexes all the information on its own so its ready at a moments notice to be able to be recalled by a simple search using keywords similar to Google.
Our Target Market:
1. Anyone who uses social media and that has an interest in music is a potential user of our search engine. (This would over 1 billion)
2. The music industry that we believe would embrace our advertising products (record labels - Majors & Independents which number many hundreds of thousands)
3. Musicians especially those that are independents that we believe would embrace our advertising products. (Potentially millions)