david eastwood

medina, OH (USA)
Role(s):
Founder/Owner/Principal

whole brain education

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Location: medina
Industry: Education
Year Founded: 2010
Number Employees: 1-10 people
Description: The average 8th grader can learn algebra 2. This past summer I hosted a pilot project to teach 8th graders how to do logarithms. In 2 hours time they learned base 10 logs, addition, subtraction, and power logs, all without calculators. The lowest grade was a B. The most important part? They did all this without a teacher. I wanted to develop a product so user friendly that students wouldn't need a teacher. Why could they do it, especially without teachers or calculators? As a remedial math teacher I found that textbooks are extremely complex and confusing. The product is greatly simplified, yet funny. (When I tested it, this was very important to the students.) The product covers 14 books from Add/Subtract to Trigonometry Part 1. It follows the curriculum, so there is no difficulty being used by home school parents, private schools, or public schools. How is it published? There's a great ebook publisher called LuLu. They pay 80% royalties and would make by ebooks available on Amazon and Itune Books. My immediate financial needs are to develop a welcome website that displays the product, allows users to take practice quizzes to decide which level they should start at, and to download the books to their Kindle, Nook, or PC. My 2nd website would be for students to take quizzes and tests, as well as to manage the record keeping for each student. It would be nice if it had some social website ability, but this is not essential. My 6 month plans are to hire several writers and fill out the curriculum. I already have half of chemistry, physics, and biology written, as well as a model for history and English. Finally, I want to create workbooks for each book that would be available through book stores. Several students mentioned that it would be helpful for them. Date of publishing? I plan to publish the 1st 7 books the during the month of November, 2010. Given that the average state spends $6000 per student, digital learning will become more prevalent with time, especially when stimulus money runs thin. I plan to be a player in this market. Given that I am a writer, I am open to different business proposals determining investor repayment and long term involvement.