Darren Alexander
Escondido, CA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Life's Building Blocks, Inc.
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Startup
Location:
Escondido
Industry:
Education
Year Founded:
2003
Number Employees:
1-10 people
Description:
Life’s Building Blocks’ (“LBB”) goal is to lead the character education consumer products market for children
between the ages of 4-12. LBB will emerge as the leader in the character education market based on strength of
the Electronic Learning Products (“ELP”) that will be developed to effectively engage children and parents in the
development of these essential life skills.
The LBB team is comprised of individuals who have proven track records for taking start up companies and turning
them into market leaders. Vikash Sanyal, LBB Founder and CEO, has helped start two other companies that grew
into market leaders that were eventually sold. James Baum, LBB President, has over 40 years of experience in the
toy industry, and as President of Matchbox Toys, grew that company from $10M of revenue to $180M of revenue,
leading to an eventual sale to Mattel. Moreover, our product development team includes some of the world’s
leading ethicists as well as several noted children’s product development experts who have helped launch and
guide companies such as Leapfrog®, Sesame Street®, Pixar®, and EA Sports®.