Danielle Robertson
Detroit, MI (USA)
Role(s):
Founder/Owner/Principal
HeavyWeights Magazine
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Startup
Location:
Detroit
Industry:
Media
Year Founded:
2007
Number Employees:
10-50 people
Description:
“Heavy Weights,” the leading Quarterly magazine for “luxury-size” fashion & entertainment, is proud to announce the launch of its publication. The May/June 2009 first issue will debut, introducing a fabulous design, in-depth editorial tone, and components that exclusively serve the needs of the “luxury-sized” man/woman. Presently in its first year, “Heavy Weights” will offer exciting editorial content, articles by nationally recognized authors, and a glimpse at the life and style of “luxury-size” celebrities. An accessory of fashion and beauty advice will accompany, that empowers readers to assertively embrace the “Heavy Weights” fashion & entertainment lifestyle, in their own way.
“Heavy Weights” mission is to positively portray the diverse lifestyle, rich culture, and proud heritage of full figure men/women. This mission includes communication to ALL people regardless of gender, age, income, geography, or any other demographic and social factor.
“Heavy Weights” is not just a “magazine” for full figured men/women: It’s a way of life— The “Heavy Weights” Life. “Heavy Weights” provides a place where full-figure men/women can celebrate, honor and acknowledge their successes and struggles as “luxury-sized” men/women in America