Daniel Neilson
Maple Ridge, BC (CAN)
Role(s):
Founder/Owner/Principal
Once Upon a Vine
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Startup
Location:
Maple Ridge
Industry:
Retail/Clothing
Year Founded:
2002
Number Employees:
1-10 people
Description:
Once Upon a Vine… is a Winemaking Premise, Gourmet Food & Kitchen Retail Store. Primarily the focus has been on helping customers make wine and educating them on the procedure and techniques to best serve and enjoy it. Once Upon a Vine… has also seen considerable growth in selling gourmet foods, wine-related gifts, and kitchenware. It caters to the needs of the creative, imaginative customer, by not only selling product, but also by offering helpful advice on wine/food relationships and other social tips. We have offered weekly culinary classes since late 2003 where customers observe a cooking class and sample delicious foods that are prepared by a certified chef. These classes are pre-registered and pre-paid and have become so successful that they are rarely advertised any more since they are pre-sold from one class to the next. Hence,this business plan focuses on the expansion of Once Upon a Vine..., an expansion that would satisfy several recent requirements of the existing business – the need to GROW; the personal passion for this type of business; and due to recent renovations on the existing lease space, a need for more visibility. This new business plan will show the viability of expansion and the confidence that the owner has to bring in more revenue.