Daniel Hogan

New York, NY (USA)
Role(s):
Founder/Owner/Principal

Real Estate Ventures

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Location: New York
Industry: Real Estate
Year Founded: 2009
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Sole Proprietorship
Description: My company is based on the concept of making money every possible way in Real Estate. -Foreclosed -Preforeclosed -Real Estate Notes -Buying Group (where more then one person invests in a property) -Refinancing for those in trouble of losing their home when foreclosure is not as profitable. Business Plan Real Estate Ventures is a sole proprietorship in the state of New York. This corporation should be one principal investor. This corporation will formalize the real estate services offered. Real Estate Ventures with open its doors as soon as funding in made available. The office is located in Sloatsburg, NY but deals are found and made on the internet and all over. 1.1 Objectives The primary objectives of our organization are to: • Become a profitable organization allowing us the freedom of purchasing homes and notes by myself and getting a higher profit margin. • Recruit and hire self-motivated real estate agents for direct deals in state that I am not able to visit before sale is final. • Develop a solid, corporate identity in our specified targeted market area. • To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants. • Become one of the top firms in operation in the US by my third year of operation, or before. • Realize a positive return on investment within the first 12 months. • Close all types of deals with a positive profit margin. I believe the above-mentioned objectives are obtainable because of the diversity of the portfolio of investments. The turnover rate in this business is high because most people either by low, fix up and then try and sell at a profit instead of holding on as long as needed or finding a buyer personally. When starting out, most buyers believe that they will be able to have the same success as others in the field did and will either flip once and only make a small profit or get out all together. Anyone and everyone will only be trying to find the most profitable deals and since they will my % commission only and the % will come from me directly no one investing money will lose profit. I will check in daily with the same person at the same time either by email to have information sent and forwarded. 2.1 Mission This plan is written as a guide for starting and managing this new business, and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan. • The objectives of Real Estate Ventures are to generate a profit, grow at a challenging and manageable rate, and to live up to the ethical codes set forth by the founder of the company. • The first mission of Real Estate Ventures is to first start out searching the real estate note market for the most profitable deals. I will be using all contacts at my disposal to find the best investor for this note that offers the most. • The keys to success for Real Estate Ventures are marketing and networking, responsiveness and quality of customer service and generating repeat customers. • We wish to establish a successful partnership with our clients, our staff members, and our title companies, that respect the interests and goals of each party. • The local market for this business, while not new, is wide open for new and expanding brokerage firms. • An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the real estate business has proven to be quite lucrative in today's fast-paced world. While so doing, the company will always continue to strengthen its position in the target market area by providing superior customer service to clients and to sales associates. In conclusion, as shown in the highlights chart to follow, this plan projects rapid growth, as additional agents join and high net profits over the next three years. Implementing this plan, in conjunction with a comprehensive and detailed marketing plan, will ensure that Real Estate Ventures rapidly becomes a profitable venture for the owner as well as for the contracting agents. Company Summary Real Estate Ventures is a new company that provides multiple real estate option all over the country because as a buyer I do not have to have a license to buy or sell as a FSBO. It will focus initially on notes, as well as direct home sellers who owned foreclosed homes saving money on realtors. Our second customer is the buyer of real estate. We will provide superior personal services to buyers. As it grows, it will take on new agents as needed providing them with a highly competitive commission earnings, as well as providing them with a support service that will allow for more productive time in order to gain clients at a faster pace. 3.1 Company Ownership Real Estate Ventures is a sole proprietorship located in the state of New York. This corporation should be one principal investor, the owner and broker of this firm is, Daniel Hogan. 3.2 Services Real Estate Ventures principal service consists of selling residential real estate in a targeted market area to start. Because we own the individual houses they will all be listed as for sale by owner and never have to worry about being or using sales agents and as some buyers know that no real estate agent will be used they may be willing to negotiate. The owner of Real Estate Ventures is committed to success in the real estate market and adheres to the strict rules handed down by the Texas Real Estate Commission. Our high level of commitment will enable the company to attract top professionals as sales associates and clients looking to buy and sell residential real estate. Agents with this firm will be provided with the following services: • Top commissions. • Own resources • Own Web page. • Marketing/sales guidelines to follow each day. Sellers will be provided with the following services: • Free CMA (Comparative Market Analysis). • Inside/outside photos in panoramic view placed on MLS (Multiple Listing System) and real estate Internet sites. This allows potential buyers to view our seller's property online. • Advertising in local real estate publications. • Excellent follow-up system on each showing. • If no contract is submitted within the first listed month, we re-analyze our future marketing procedures with the seller. Buyers will be provided with the following services: • We match buyers to homes. We have an extensive questionnaire for our buyers to list their wants and needs. We then take this questionnaire and put the supplied information into our Passport program to match buyers to the homes matching their criteria. • We go a step further with our buyers and we go on-site for them. We visit the homes of their choice and take inside and outside panoramic photos for their viewing. We can email the photos or have a face to face showing with the buyer. The buyer does not have to go on-site unless they choose to. We bring the home to them. • We present their offers and comply with all negotiating for them. 5.1 Market Analysis Summary Real Estate Ventures will be focusing on supplying homebuyers and home sellers professionalism and expertise in reaching a successful sale and/or purchase in their real estate needs. Due to the economy being good in some state and not others we will flip the more cost effective homes but hold on to and rent out the very cost effective homes. Although things are difficult for the individual home buyer buying a new home some cash buyers are looking to make a profit and when the economy improves there will be more buyers raising the price. We are poised to take advantage of these changes, and expect to become a recognized name and profitable entity in the real estate market. Although most of the work is done online each person has the right to their own office and operations. 5.2 Market Segmentation 1. Our most important market segment is the home buyer. The buyer who has a distressed home is looking to sell and we will negotiate an acceptable profit margin but not large enough to not warrant investment. 2. The second segment will be the note market where the note buyer is either buying a performing note where they will be getting a positive cash flow or a non-performing note where people are paying for the collateral such as the house or building. 3. The third segment of the venture will be finding either the cash buyer from a buying group or finding a private individual selling the house as we own it. 4. The fourth venture will deal with buyers or need help refinancing and can make payments with a better offer a deal will be put in place to buy the outstanding mortgage and give the buyer the money for one year to make payments. 5. For those private home owners who want a better offer then the bank has to offer I will be offering them through a separate firm a better interest rate. 6.1 Sales Strategy • Sales in our business is gaining property listings and utilizing a marketing plan that works best for the client. • We locate and match homes to buyers according to the criteria submitted by the buyer. • We assist in relocating clients to their new destinations and/or assist clients relocating to our area in their home search. We offer an excellent referral service anywhere in the United States. • We search for lease properties for individuals wishing to lease versus purchasing. • We allow above-standard commission percentage rates, than provide excellent marketing and advertising programs. • We provide our selling agents with an excellent support program as well as guidance. Each potential seller listing or buyer representation we receive should be treated as an individual mission. Each client and client property must be analyzed to ensure our marketing program supplied fits their particular property and promotes it in the best possible way. 6.2 Conclusion Because my investment request ranges from $35000-$150,000 there is no ability to give real numbers as far as cost because I will be focusing more on less costly smaller returns instead of $150,000 where I will be investing in more than one area if an actual number is discussed then numbers can be presented. To our success Dan I am willing to offer a 5 year return on a quaterly basis. I am looking for equity only. The equity percentage is negotiable.