Dana Chango
Clarksville, TN (USA)
Role(s):
Founder/Owner/Principal
Mugshots by Dana
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Startup
Location:
Clarksville
Industry:
Media
Year Founded:
2006
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
In May of 2010, my business transitioned from photography to publishing a magazine, Army Family 101. It came about from the photography that I had done for the military families as well as being a sponsor for MWR (Morale, Wellness, Recreation). I started learning more about the military and was surprised what I didn't know since had been a military spouse for 9 years. As I started learning more about the military community and the programs/services available to us and figured I was not the only one who didn't know what there was available to us.
I have looked into the demographics of our area, other publications and have found what I am providing noone else is, even the Army as a whole. I have since come out with 5 issues. I have tried to hire personal to sell advertising with no success. I work closely still as a sponsor for MWR so I am aware of the advertising dollars that are available and those who want to reach the military community. As I am publisher, photographer, and writer I am needless to say very busy to get out there and get the needed advertisements.
Since the 3 issue, I have had two other bases interested in my magazine as well. The long term goal is to expand to the other bases but in order to do so I need the capital to one, hire an experience sales person for advertising or two. As of right now, my writers are all contributing but I would like to be able to hire a staff writer as well.
My local MWR has expressed interest in wanting my magazine, so I know I have something but I would rather the Army as a whole have the magazine. It has great potential but I have taken it far as I and my pocket book will take it.
To see the magazine you can go to my website: (URL removed) as all five issues are on the site.