Dan Jauregui
Ramona, CA (USA)
Role(s):
Founder/Owner/Principal
Boltheads
Find More Startups
Startup
Location:
Ramona
Industry:
Sports/Recreation
Year Founded:
1995
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Sole Proprietorship
Description:
Boltman is the unofficial mascot for the San Diego Chargers for the past 20 years. He is a fan favorite amongst charger fans and has become a household hold name through the branding of this fictional character. Boltman is a sales, marketing, and entertainment company focusing on the retail distribution of Boltman products and appearances. Manufacturing will be handled exclusively through 3rd party partners and fulfillment will be handled through a combination of third party partners for online sales and in-house fulfillment for offline sales.
Online Sales
Boltman products will be sold online through a combination of 3rd party eCommerce sites (including Amazon and eBay) as well as through Boltman owned and operated websites.
Offline Sales
Boltman will products offline year-round at various appearances including birthday parties, private parties, and special events. Boltman products will also be sold at brick-and-mortar kiosk locations during the NFL season at high traffic areas throughout San Diego County including the various Westfield (Horton Plaza) and Simon Malls (Fashion Valley).
PRICING STRATEGY
The Company is able to competitively price its products (especially compared to NFL licensed alternatives) while benefiting from attractive gross profit margins given that the Company retails products to the end consumers that are procured directly from the manufacturer, opposed to third-party retailers. The following tables outline the Companies pricing and cost of goods sold at the various distribution channels.
The Company Boltheads.
Boltman has been a fan favorite among San Diego Chargers fans for nearly 20 years, since the Chargers won their first trip to the Super Bowl in 1995. The first Boltman was officially introduced in 1996 at QUALCOMM stadium, where Dan Jauregui, CEO and Founder, led the cheers for the San Diego Chargers. The character has gone through several changes and transformations throughout the years before evolving into what he is today – a Pro-Football Hall of Fame Fan inductee and nationally recognized mascot for the Chargers.