Dan Dvorak
Huntington Beach, CA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Naugles
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Startup
Location:
Huntington Beach
Industry:
Food Service/Restaurant
Year Founded:
2015
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
"S" Corporation
Description:
Naugles is strategically positioned in a fast growing market. Over the years’ American food tastes have been changing. The demand for Mexican-themed food options has increased and the trend continues to expand nationwide. The industry in 2015 is calculated at $38 Billion a year with a steady increase to over $43 Billion by 2020. With only two major franchise brands in the marketplace accounting collectively for 35.2% of the current industry volume it has made entry into this niche extremely attractive and profitable.
Naugles is expanding its core base of corporate-owned restaurants with an aggressive franchise strategy that will ensure rapid deployment of the brand throughout the United States, focusing on region-specific locations that are proven by demographics to have the highest demand. With an already known brand that offers high quality fast food at affordable prices, Naugles is committed to capturing market share and filling a void that has developed in the market. With only two companies grossing 1 Billion in annual cash register sales, the business climate is ripe for another competitor.