Damian Martinez
Lomita, CA (USA)
Role(s):
CONFIDENCE IS KING LLC.
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Startup
Location:
Lomita
Industry:
Apparel
Year Founded:
2006
Number Employees:
INVALID
Description:
Confidence Is King is the type of message every parent wants their child to wear. As I look at teenage fashion as a whole, I see nothing out there that inspires. Every label is selling a negative message like "Lost", "Ambiguous", or"FCUK, or they are selling their name. The vision we have for C.I.K. clothing is to inspire those who wear our clothing to have confidence on a daily basis. Also to evoke a feeling of confidence in any who sees our label being worn by the person across from them? Ultimately C.I.K. will be seen as some form of affirmation by the person not wearing C.I.K. C.I.K. has a double meaning. As an acronym C.I.K., pronounced (sick), is the most popular buzz word used today by our youth when one is describing something that is awesome, fantastic, excellent, or the bomb.