Dale Wozny
Cardiff By The Sea, CA (USA)
Role(s):
Founder/Owner/Principal
Do You Buddy
Find More Startups
Startup
Location:
Cardiff By The Sea
Industry:
Technology/Web
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Not Incorporated
Description:
Advertising in the digital age is ineffective. Because we're utilizing a 19th century concept in the 21st century!
We've developed a solution. It's a new category of selling. Like B2B, and B2C, we have developed C2C.
In today's sharing economy, people can now benefit from a "like" simply for sharing information about their online purchases with their social media friends. The result is consumer-to-consumer selling.
When shoppers share info on a product they've purchased and those friends also purchase, they are rewarded... And rewarded again when friends of friends purchase... and AGAIN when friends of friends of friends purchase.
We call it "Buddy Buddy Buddy" based on the concept of "Three degrees of referrals".
Just as people can be their own Taxi service with Uber... or their own in-keeper with AirBnB, now people can be their own "virtual retailer" and earn valuable rewards for endorsing products they've purchase and in effect "sell" to their friends.
And for merchants, the Buddy platform relieves a double pain-point by replacing pay-per-click with the Buddy pay-per-sale model, and allowing them to do away with social media marketing by rewarding their customers to do that for them.