D Ruth
Los Angeles, CA (USA)
Role(s):
Founder/Owner/Principal
SOC
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Startup
Location:
Los Angeles
Industry:
Construction
Year Founded:
2005
Number Employees:
10-50 people
Description:
We are an artificial grass company offering sales and installation in Southern California. We are the industry leader and we are looking for capital investors for growth and development of the region. Our strategy involves restructuring start up debt, capitalization for extensive television and radio marketing, development of a second generation sales and management team, implementation of an accelerated growth plan, and continued improvement of our operations to increase retained margins. This is a fast growing industry, we are the best positioned within it. We have advantages on quality, branding, price and entrenchment in the marketplace. Growth in the 2008 down economy was 50%. Our closest competitors spend 30 times what we do on marketing. Looking for $2 to $4 million.
Category advabntage4s include rising water and maintenance costs, water rationing, environmental / "Green friendly" product line, price advantages, quality advantages, rebates available from the government, long list of major projects completed nationally, nationwide presence.