Cyril Soga

Orleans, ON (CAN)
Role(s):
C-Level Executive (CEO, CFO, etc.)

Hekimax Solutions Inc

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Location: Toronto
Industry: Software
Year Founded: 2009
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Incorporated Outside United States
Description: Who We Are: A Canadian-based technology start-up focused on consumer-oriented SME sector in emerging markets. What We Do: We help SMEs grow through insights & repeat sales. Problems Being Solved: Address key SME failure factors (weak advertising and e-commerce capacity, lack of access to capital, etc.) Service Offering: Phase I: Analytics-powered direct marketing solutions for SMEs with 4 solution pillars... - Analytics Platform - Customer behaviour and sales insights. - Smart Marketing Automation – driven by insights. - Data Acquisition Tools – including POS system and customer loyalty management. - Marketing Experts – to support SMEs leverage our insights and tools to grow their business. Phase II: Omni-channel retail solutions to enable SMEs grow their businesses both online and offline. Monetization: Monthly subscription/transaction fees. Target Customers: Retailers, restaurants, cafés – with 2 or more employees and monthly sales between $4K and $20K USD. Growth Strategy: - Multi-country Expansion (predominantly in emerging markets ripe for fueling exponential growth). - Direct and Indirect Sales Channels (aided by aggressive marketing). - Average Monthly Revenue per Customer Growth (through phased, value-add service introductions). Key Strategic Milestones and Goals: - 2-yrs: 3 Countries, 5K Merchants, $9M USD/yr Run Rate. - 5-yrs: 4 Countries, 31K Merchants, $60M USD/yr Run Rate. - 10-yrs: 10 Countries, 100K Merchants, $250M USD/yr Run Rate. Business Traction: - Post revenue and beyond proof of concept stage. - Product and services developed and piloted in target markets (some customers doubled their year-over-year sales using our solution). - Ready for market scale-up. Total Investment Required: $7M to $10M USD - Tranche 1 (Required Q2/2018): $2M USD - Tranche 2 (Required Q3/2019): $5M to $8M USD Investment Fund Purpose (Tranche 1): - Sales and marketing operations scale-up. - Pilot in additional countries. - Increase R&D investments.