Craig Smith
Lansdale, PA (USA)
Role(s):
Founder/Owner/Principal
Fanland Inc.
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Startup
Location:
Philadelphia
Industry:
Internet
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Fanland is an interactive social platform that brings sports fans a single location for sports talk, fantasy gaming, team news, merchandise, and tickets.
Combining all of these functions in one location, Fanland provides sports fans an easy and innovative social sports experience, that better connects fans to their favorite teams.
Fanland will be monetizing traffic in three ways:
1. Online advertising
2. eCommerce
3. Data re-marketing
Our distribution strategy is both interactive and traditional marketing.
Initially we will leverage the Facebook platform to integrate Fanland content within Facebook user streams.
We will also engage in targeted online advertising both at Facebook and on sports media sites to drive awareness to our value proposition.
As the website gathers users and momentum, we will also leverage traditional media such as sports radio, stadium path billboards, and print media.