Colin Nunn
High Wycombe (UK)
Role(s):
BeeStream
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Startup
Location:
High Wycombe
Industry:
Telecommunications
Description:
Mission: Extend the reach of retail sales through smart mobile channels
Summary: BeeStream provides a brand new direct sales and one2one marketing channel to retail customers. A proximity / Bluetooth based sales agent selling retail products on consumers’ mobile phones as they walk past retail outlets, targeting customers on the basis of sophisticated user and product profiles. It is individualized selling, not advertising and not spamming. Our initial sub-sector clients are retail sportswear Corporates; followed by retail consumer electronics Corporates.
Business Drivers: Retail sales are struggling: the sales dip is challenging traditional marketing/sales methods and the retail industry needs to reconnect to customers. Retail needs a new marketing/sales channel to increase and stab